The team of Equility AG has set itself the mission of making the cryptomarket more transparent and investments therein more sustainable in the long run. To this end, the project Alethena is being developed. The core element of Alethena is a prototype of a due diligence methodology that allows evaluating and rating initial coin offering (ICO)- and post-ICO projects based on the decisive technical, business, legal, and governance factors. Since part of the information aggregation can be automated by self-learning algorithms, we aim to develop continuous and highly informative crypto-research at a reasonable price and share it with the public via ratings to enhance transparency as the fundamental right of value democratisation.
What is the legal setup of Alethena?
Equility AG is a public limited company founded in August 2017 and registered in the Commercial Registry of the Canton of Zug under the number CHE–460.255.304. Alethena is the project of Equility AG and therefore embedded in a sustainable and transparent legal setup subject to Swiss law. No other projects are conducted within Equility AG. Thus, Alethena remains the only financial revenue stream of Equility AG. In that sense, Alethena is a brand of Equility AG. By nature, the balance sheet, profit and loss statement, and the cash flow statement of Equility AG will be determined by Alethena. The emission of Alethena tokens including all the raised capital will be exclusively limited to the Alethena project. Alethena tokens, however, do not provide the token holder with any direct or indirect equity stake of Equility AG.
What does Alethena stand for?
Alethena is a combination of the terms ’Aletheia’, the goddess of truth, and ’Athena’, the goddess of wisdom, and therefore precisely reflects for what we stand for.
What is an Alethena rating?
Alethena is the first Swiss ICO and Blockchain-Asset Rating Agency. Alethena is performing its due diligence based on a set of objective criteria (more than 70 factors) and is not subject to any conflict of interest, as all firms must pay the same rating fee(s) regardless of their size and reputation. We further renounce services such as investment advisory and consulting for third parties to ensure an independent and neutral assessment.
Why should my ICO be rated?
It is of utmost importance to convey credibility towards the market and investors. Professional, high-profile, and sophisticated investors – investing particularly into asset tokens – ask for an independent third-party due diligence. Hence, if you want to convince them to be an investment case, the easiest way of doing so is by conducting a rating with us.
How can I apply/obtain a rating or due diligence?
How much in advance of my ICO should I apply for a rating? / What is the best timing for a rating?
We recommend you apply for a rating 4 – 6 weeks before the start of the ICO. Usually it takes 2 – 3 weeks to finalise the rating incl. the information provision from your side. For the post-ICO phase, you can apply at any time – however – the earlier the better.
How long does it take to obtain a rating, what is the process?
Usually it takes 2 – 3 weeks to finalise the rating. The process is structured as follows:
- Bilateral signing of the engagement letter incl. NDAs
- Provision of company information (we do have an extensive requirement list)
- Conduction of the first round of due diligence
- Feedback loop, i.e. we request further documents if missing
- Finalisation of the rating
- Unilateral signing of the representation letter (without knowing the outcome of the rating)
- Publishing of the rating on our website
What are the requirements, needed input data for a rating?
We do provide an extensive requirement list to any to-be-rated company. This list entails
- General company information (e.g. company name, industry)
- Technical information (e.g. tokenomics, GitHub reference)
- Business information (e.g. market & competitor analysis, business plan)
- Legal information (e.g. extract of the commercial register, legal advisor)
- Governance information (e.g. overview of token distribution, roadmap)
What is post-ICO tracking?
One of our USPs is the post-ICO tracking, i.e. the process is not concluded with the conduction of the ICO. For investors it is of utmost importance to know, whether the ICO firm can deliver on its promises and we therefore offer this unique value proposition to the crypto market.
Is Alethena another ICO listing website?
Not at all! With deep technical insight, vast financial market experience, and a conclusive rating methodology, Alethena provides reliable and in-depth information about blockchain-assets and projects. Furthermore, a listing on Alethena facilitates your investor relations by providing continuous information to stakeholders.
Can an Alethena rating help me with ICO marketing?
No, we renounce services such as investment advisory and ICO consulting for third parties to ensure an independent and neutral assessment.
Can I buy a premium package?
No, all firms must pay the same rating fee(s) regardless of their size and reputation and we do not offer any superfluous premium packages.
Does Alethena provide a widget for my website?
Yes, we do currently offer a static rating widget. A dynamic rating widget will be offered shortly.
What happens to my data?
Your data will be safely stored in our backend. To ensure the best protection, we try to obey the highest IT-security standards.
How does Alethena ensure independency?
First, all firms must pay the same rating fee(s) regardless of their size and reputation. The fee is payable in CHF/EUR/USD or BTC/ETH and we do not accept project tokens as payment. Second, we renounce services such as investment advisory and ICO consulting for third parties to ensure an independent and neutral assessment. Third, we will conduct an annual independent audit and make it public.
How does Alethena’s grading system work?
The Alethena methodology entails 4 dimensions (technical, business, legal, governance), broken down into 17 clusters and more than 70 factors. The grading system remains the same for the ICO and post-ICO period to ensure time-consistent comparability. The only distinction we make is the one between ICOs (building its own P2P network) and ITOs (e.g. issuing an ERC-20 token) since the technical due diligence differs a lot here.
If I get bad rating, will it be published as well?
Yes, it will be published. This can, however, be a great opportunity for the ICO firm, in order to showcase its improvement over the coming quarter(s).