The composition of the founding team with respect to experience, complementary skills, and common mindset is absolutely critical.
Providing the source code on a public platform (e.g. GitHub) significantly strengthens the credibility and opens the project up for review by the community.
The industry-wide dissemination and promotion of the original business ideas can critically enhance the company’s reputation and chance to grow.
Answering the basic question why the ICO firm needs funding and providing an in-depth specification on the allocation is a game changer to investors. This can be achieved through clear documentation of token distribution, crowd and founder stakes.
The availability of a fully transparent roadmap helps to build trust with early-stage investors and forms the foundation for future ventures through establishing accountability. It can then be checked that the team adheres to the roadmap and communicates deferrals or changes openly.
Presentations and official documents directly reflect the team’s level of expertise, talent, and professionalism.