Conducting a diligent market analysis (e.g. market competition / saturation, scalability opportunities, growth rate) is key for any ICO project.
A functional prototype hints towards long-term feasibility and makes it credible that the long-term vision will be achieved. Furthermore, the economics underlying the coin need to be solid and appropriate for the product.
Target Operating Model
ICOs need to draft a monetisation strategy and execution plan to sustainably develop a successful business model in the medium- to long-term. Solid and realistic revenue and cash flow planning is essential.
Being visionary about the products leverage potential is crucial and can be a decisive factor in making a business model future-proof.