Alethena – Empowering Investment
Swiss Blockchain Asset Rating
Public Pre-ICO May 23rd to 30th.
ICO June 6th to 27th.
Alethena – Empowering Investment
Swiss Blockchain Asset Rating
Public Pre-ICO May 23rd to 30th.
ICO June 6th to 27th.
WHAT IS ALETHENA?
Alethena is the first Swiss ICO and Blockchain Asset Rating Agency. With deep technical insight, vast financial market experience and a conclusive rating methodology, Alethena bridges the gap between Blockchain and established investors.
100% independent – 100% transparent – 100% neutral
Four Pillars of Blockchain Rating
WHY ALETHENA?
Due Diligence
Independent, objective, and neutral due diligence and rating methodology. 62 Factors ranging from legal to smart contract security.
Live Updates
Continuous monitoring and updates assure for ongoing investment security – no matter the projects stage.
Clear Cockpit
Easy to understand and user-friendly portfolio management cockpit assures the right focus.
Transparent Pricing
No discounts, no deals, no way around the rating methodology – all projects are priced and treated equally.
Swiss company
Neutrality is a core of our culture.
OUR ROADMAP
2016
Founders privately start investing in ICOs, notice the absence of proper due diligence and transparency.
July 2017
First Prototype of own due diligence methodology is being developed.
August 2017
Legal structure ‘Equility AG’ is set up and platform and ICO preparations begin.
April to July 2018
ICO to independently fund the development of product and methodology.
January 2018
Strategic partners and advisors join, private seed round closed.
December 2017
Official go-live for Alethena
December 2018
Release full product with v2.0 methodology. Become top-of-mind Blockchain Asset Rating in Europe.
2019
Enhance and scale methodology with machine learning and R&D department.
2019-2020
Release largely automated v2.0 product.
OUR ROADMAP
2016
Founders privately start investing in ICOs, notice the absence of proper due diligence and transparency.
July 2017
First Prototype of own due diligence methodology is being developed.
August 2017
Legal structure ‘Equility AG’ is set up and platform and ICO preparations begin.
December 2017
Official go-live for Alethena
January 2018
Strategic partners and advisors join, private seed round closed.
April to July 2018
ICO to independently fund the development of product and methodology.
December 2018
Release full product with v2.0 methodology. Become top-of-mind Blockchain Asset Rating in Europe.
2019
Enhance and scale methodology with machine learning and R&D department.
2019-2020
Release largely automated v2.0 product.
THE ALETHENA TEAM
Dear potential ICO participant,
with Alethena we contribute to the technology we all believe so strongly in.
Institutional capital and more ‘old-school’ investors are deterred by the sheer complexity and intransparency of the market. But to bring Blockchain to the masses, to drive development and to facilitate research – funding is needed.
From our own experience in conventional investment banking and consulting we aim to empower this capital to be responsibly and efficiently invested in Blockchain entrepreneurs and developers.
Pascal is both a seasoned researcher, having conducted financial market research at the university of Zurich and ETH, and a strategist, gaining valuable experience as a consultant for PwC. He is an early adopter of cryptocurrencies and blockchain technology. He believes that the long-term success of the later hinges on the mainstream adaption.
Pascal Marco Caversaccio
Co-Founder & CEO
With his 10+ year of experience in the financial sector, Markus has gained valuable experience in banking, consulting, asset management as well as technology in his latest role at Accenture. With respect to blockchain as a technology, he is convinced that successful and sustainable startups will be driving this innovation.
Markus Hartmann
Co-Founder & President
Tim has gained valuable experience in both banking and asset management in the past and has been actively involved in building up and running different startups. He has a great interest in private equity investments and disruptive technologies which is why he is fascinated by the current developments in the crypto market.
Tim Glaus
Co-Founder & COO
Having worked in both audit and the banking sector, Alex has an affinity for all things finance. In the past he has also been involved in the building up and running of startups. Having found a great interest in cryptocurrencies and ICOs, Alex has built up an extended expertise in this field.
Alexander Thoma
Co-Founder & CFO
Benjamin has a strong academic background in the field of mathematics and he is an experienced strategy consultant, having gained valuable experience working for Accenture. He has a great interest in the subtleties underlying different blockchains and is convinced that a blockchain can only be truly successful if it delivers real life value.
Benjamin Rickenbacher
Chief Scientific Officer
Leonard has gained valuable experience in consulting while also developing products, e-commerce models and marketing initiatives in the startup environment. He is deeply interested in the innovation coming from blockchain startups, especially in product and business development as well as in marketing.
Leonard Dulay-Winkler
Chief Marketing Officer
Jeff is an international marketing and branding expert who is specialized in growth hacking and community building. With a passion for networking and digital business models, he established his startup InternsInBeijing as Beijing’s largest platform for Expats. He previously worked for the Swiss Embassy and is very well connected with investors in Asia.
Jeff Frey
Community Manager & Growth Hacker
Dominik is a big crypto enthusiast, he brings his software development experience to crypto where he has worked on multiple dapp and smart contract projects.
Dominik Schöni
Papers.ch Technical Partner - Software Engineer
Pascal has long-term experience in usability and design and built up his knowledge for user experience and design while working on many crypto-related projects.
Pascal Brun
Papers.ch Technical Partner - UI/UX Designer
With his roots in print design & illustrations, Niklaus sets sight on clarifying the communication of crypto projects through his illustrations.
Niklaus Knecht
Papers.ch Technical Partner - Visual Designer
Tammo is the co-founder of Overnice, a brand and product agency. Tammo is specialized in the development of brand and communications concepts as well as digital products, having done work for clients such as Skype and Innogy. Tammo has a deep understanding of the crypto market and has successfully helped startups in establishing a marketing footprint.
Tammo Mamedi
Overnice – Marketing Specialist
Julian, co-founder of Overnice, has an outstanding track record as a designer, specialising in UX/UI and digital products design, such as apps and websites for clients, including Microsoft and Twitter. With his flair for the crypto market and his understanding of the community within, Julian helps startups in their market positioning.
Julian Bauer
Overnice – Marketing Specialist
Miriam has been leading Clarity PR Berlin since April 2017 and has an exceptional track record of developing and delivering successful event and communications campaigns for clients in the startup ecosystems across Europe. She has a huge journalist rolodex and depth of experience in delivering high-profile media coverage about startups.
Miriam Graf
Clarity PR – Public Relations Specialist
OUR ADVISORS
Thorsten Hens is Swiss Finance Institute Professor of Financial Economics and the former Head of the Department of Banking and Finance the University of Zurich. He is a founding partner of Behavioural Finance Solutions and a seasoned strategic advisor.
Thorsten Hens
Strategic Advisor
Urs Wälchli is the Associate Academic Director of Rochester-Bern Executive Programs and a Visiting Assistant Professor of Finance at the Simon School of Business at the University of Rochester, USA. He is a seasoned strategic advisor and a venture financing expert.
Urs Wälchli
Strategic Advisor
Luzius Meisser is a computer scientist, economist a and crypto-asset expert. Heco-founded and chaired the Bitcoin Association Switzerland and has recently become a board member of Bitcoin Suisse. He previously co-founded Wuala, a cloud storage startup and is a seed investor in a few Swiss startups.
Luzius Meisser
Strategic Advisor
Israel Serrano Ortiz is a Senior Manager and blockchain expert at IBM Spain and is leading the corresponding blockchain initiatives and business development activities. Until recently he was a Senior Manager at Accenture Spain leading the consulting- and technology group in Iberia-Blockchain.
Israel Serrano Ortiz
Strategic Advisor
Pascal Forster has co-founded the Crypto Finance Conference in St. Moritz and is a board member of the Crypto Finance AG. He is actively involved as an investor in several startups in the blockchain space and has more than 20 years of experience in recruiting CEOs, board members, and senior executives for leading corporations and organisations.
Pascal Forster
Strategic Advisor
Robert LeMoyne is an Adjunct Professor for the Department of Biological Sciences at Northern Arizona University of Flagstaff. While consulting in the Silicon Valley, his machine learning acuity has manifested in multiple wearable and wireless system applications. Robert is an active member of the Society for Neuroscience and a Senior Member of both AIAA and IEEE.
Robert LeMoyne
Strategic Advisor
Timothy Mastroianni is an American cognitive scientist, inventor, founder, researcher, and author. In 2003 he invented machine learning thought detection algorithms (the HiLoClient software) that are currently being used world-wide to predict what a person is thinking about based on the neuronal firing patterns and networks in the human brain.
Timothy Mastroianni
Strategic Advisor
Roger Halbheer is the Chief Security Advisor for Microsoft in EMEA. Before re-joining Microsoft in 2018 he was a Managing Director for Accenture Security working in the Austria, Switzerland, Germany region and additionally responsible for the global cybersecurity alliance between Accenture and Microsoft.
Roger Halbheer
Strategic Advisor
FAQ
What are the conflicts of interest Alethena is facing as an ICO rating agency?
There are no conflicts of interest because all ICO firms must pay the same rating fee(s) regardless of the company size and reputation and we renounce any further services such as investment advisory for third parties and thoroughly focus on developing a fully-fledged and proper due diligence platform.
Who conducts a proper due diligence on Alethena’s ICO?
We will conduct our ICO with the most transparent means possible, such as proper KYC, AML procedures, detailed business case & roadmap, and in-depth overview on token allocation. Thus, we adhere our own rules of transparency here where we admit that we wouldn’t get a top-notch rating (9-10) since co-operation, team size, strategic advisors, etc. must be amended. Moreover, please bear in mind that early to the game often requires one to create a game before they can start playing. We refer to our blog post “ICO Rating Agency Conducts Itself an ICO Without Being Rated – Is This Credible?” for a more an in-depth discussion regarding this topic.
What are the token features?
The tokens are based on smart contracts placed on the Ethereum blockchain. Holders of Alethena tokens can be entitled with limited voting rights or receive dividends via smart contract. Please be referred to section 6 of our white paper for the detailed token specifications.
Do you have more questions? Read the complete FAQ with all the answers.
What does “Scalability” mean? And what exactly is a “Zero-Knowledge Proof” ?
Alethena ICO
Soft Cap
CHF 3’000’000
Hard Cap
CHF 30’000’000
Token Symbol
ATH (ERC20)
Token Type
Asset Token
Token Features
Limited Voting- and Profit Rights
Bonus
23.05. – 30.05.
20% Bonus
Public Pre-Sale
120 ATH / CHF 1
+3 days
15% Bonus
ICO
115 ATH / CHF 1
+4 days
10% Bonus
110 ATH / CHF 1
+5 days
5% Bonus
105 ATH / CHF 1
+9 days
Standard Rate
100 ATH / CHF 1
Bonus
23.05. – 30.05.
20% Bonus
Public Pre-Sale
120 ATH / CHF 1
+3 days
15% Bonus
ICO
115 ATH / CHF 1
+4 days
10% Bonus
110 ATH / CHF 1
+5 days
5% Bonus
105 ATH / CHF 1
Standard Rate
100 ATH / CHF 1
+9 days
What Does Limited Voting- and Profit Right Mean?
Limited refers to the fact that according to Swiss law, the ultimate decision power remains with the Board of Directors and the corresponding General Assembly.
The Alethena founders representing the General Assembly fully commit to relaying decisions regarding the profit distribution to the token holders. Any deviation from this commitment would immediately lead to severe credibility issues and reputational damages. Supporting the long-term vision of Alethena, the founders are committed to a vesting period of 5 years
Token Allocation
Contingent on the total funding raised and the bonus applied, the percentages of token allocated to each pool are as follows.
63.5% – 64.5%
Pool A – Crowd
100 ATH/CHF plus bonus
All participants during the fundraising receive 100 Alethena tokens (ATH) per 1 CHF whereby investors can benefit from a total of four different bonus levels (20%, 15%, 10%, 5%). A minimum contribution of 0.1 ETH is imposed.
1.2% – 1.5%
Pool B – Early Backers
Max. CHF 500’000 + 35% bonus
Early backers benefit from a bonus of 35% up to the maximum total amount of CHF 500’000. A minimum contribution of CHF 10’000 is imposed.
4.3% – 5.0%
Pool C – ICO Setup
CHF 540’000 + 6% of ICO funds
For the diligent execution of the ICO (incl. marketing, renumeration of strategic advisors) an equivalent investment of CHF 540’000 plus 6% of reserved ICO funds raised in Pool A from the crowd are reserved
10%
Pool E – Buffer
10% vesting over 3 years
One-seventh of the tokens allocated in pools A, B and C remains in Alethena’s ownership for further funding unexpected project extensions and ressources (eg. for time bound incentive strucures). This corresponds to a total of 10% and will be vested over 3 years (bound by contract.)
20%
Pool D – Founders
20% vesting over 5 years
The Founders receive two-seventh of the tokens allocated in pools A, B and C. This corresponds to a total of 20% and will be vested over 5 years (boud by contract). At the end of each year, the foudners can claim one-fifth from the total of pool D.
OUR PARTNERS & MEMBERSHIPS
