Swiss Blockchain-Asset Rating
Alethena – Empowering Investment
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WHAT IS ALETHENA?
Alethena is the first Swiss ICO and Blockchain-Asset Rating Agency. With deep technical insight, vast financial market experience, and a conclusive rating methodology, Alethena bridges the gap between blockchain and established investors.
100% independent – 100% transparent – 100% neutral
The Four Pillars of the Alethena Blockchain Rating
The Alethena methodology entails 4 dimensions, broken down into 17 clusters and 62 factors.
WHY ALETHENA?
Due Diligence
Independent, objective, and neutral due diligence and rating methodology. 62 Factors ranging from legal to smart contract security.
Live Updates
Continuous monitoring and updates by our own AI-based solution assure for ongoing investment security – no matter the project’s stage.
Clear Cockpit
Easy to understand and user-friendly portfolio management cockpit assures the right focus.
Transparent Pricing
No discounts, no deals, no way around the rating methodology – all projects are priced and treated equally.
Swiss Company
Neutrality is a core of our culture.
OUR Demo / MVP
We are very proud to present the first version – we call it Alphanet – of our future information portal. There you will find our first use cases. As the name already suggests, the Alphanet is a version where some features are incomplete or partially incomplete and a lot is work in progress! Future releases will showcase in more detail the full suite of services and analytics to be made available on the platform. Subscribers will obtain access to sample ratings of ICOs that showcase the service’s transparent methodology for the rating of blockchain-based assets.
OUR ROADMAP
2016
Founders privately start investing in ICOs, notice the absence of proper due diligence and transparency.
July 2017
First Prototype of own due diligence methodology is being developed.
August 2017
Legal structure ‘Equility AG’ is set up and platform and ICO preparations begin.
April to July 2018
ICO to independently fund the development of product and methodology.December 2017
Official go-live for Alethena.
January 2018
Strategic partners and advisors join, private seed round closed.
December 2017
Official go-live for Alethena.April to July 2018
ICO to independently fund the development of product and methodology.
December 2018
Release full product with v2.0 methodology. Become top-of-mind Blockchain-Asset Rating in Europe.
2019
Enhance and scale methodology with machine learning and R&D department.
2019-2020
Release largely automated v2.0 product.
OUR ROADMAP
2016
Founders privately start investing in ICOs, notice the absence of proper due diligence and transparency.
July 2017
First Prototype of own due diligence methodology is being developed.
August 2017
Legal structure ‘Equility AG’ is set up and platform and ICO preparations begin.
December 2017
Official go-live for Alethena.
January 2018
Strategic partners and advisors join, private seed round closed.
April to July 2018
ICO to independently fund the development of product and methodology.
December 2018
Release full product with v2.0 methodology. Become top-of-mind Blockchain-Asset Rating in Europe.
2019
Enhance and scale methodology with machine learning and R&D department.
2019-2020
Release largely automated v2.0 product.
THE ALETHENA TEAM
Dear potential ICO participant,
with Alethena we contribute to the technology we all believe so strongly in.Institutional capital and more ‘old-school’ investors are deterred by the sheer complexity and in-transparency of the market. But to bring blockchain to the masses, to drive development and to facilitate research – funding is needed.
From our own experience in conventional investment banking and consulting we aim to empower this capital to be responsibly and efficiently invested in blockchain entrepreneurs and developers.
Pascal is both a seasoned researcher, having conducted financial market research at the University of Zurich and ETH Zurich, and a strategist, gaining valuable experience as a consultant for PwC. He is an early adopter of cryptocurrencies and blockchain technology. He believes that the long-term success of the later hinges on the mainstream adaption.
Pascal Marco Caversaccio
Co-Founder & CEO
With his 10+ year of experience in the financial sector, Markus has gained valuable experience in banking, consulting, asset management as well as technology in his latest role at Accenture. With respect to blockchain as a technology, he is convinced that successful and sustainable startups will be driving this innovation.
Markus Hartmann
Co-Founder & President
Tim has gained valuable experience in both banking and asset management in the past and has been actively involved in building up and running different startups. He has a great interest in private equity investments and disruptive technologies which is why he is fascinated by the current developments in the crypto market.
Tim Glaus
Co-Founder & COO
Having worked in both audit and the banking sector, Alex has an affinity for all things in finance. In the past he has also been involved in the building up and running of startups. Having found a great interest in cryptocurrencies and ICOs, Alex has built up an extended expertise in this field.
Alexander Thoma
Co-Founder & CFO
Benjamin has a strong academic background in the field of mathematics and he is an experienced technology consultant, having gained valuable experience working for Accenture. He has a great interest in the subtleties underlying different blockchains and is convinced that a blockchain can only be truly successful if it delivers real life value.
Benjamin Rickenbacher
Chief Scientific Officer
Leonard has gained valuable experience in consulting while also developing products, e-commerce models, and marketing initiatives in the startup environment. He is deeply interested in the innovation coming from blockchain startups, especially in product and business development as well as in marketing.
Leonard Dulay-Winkler
Chief Marketing Officer
Jeff is an international marketing- and branding expert who is specialised in growth hacking and community building. With a passion for networking and digital business models, he established his startup InternsInBeijing as Beijing’s largest platform for expats. He previously worked for the Swiss Embassy and is very well connected with investors in Asia.
Jeff Frey
Community Manager & Growth Hacker Asia
Dominik is a big crypto enthusiast, he brings his software development experience to crypto where he has worked on multiple dapp and smart contract projects.
Dominik Schöni
Papers.ch Technical Partner – Software Engineer
Pascal has long-term experience in usability and design and built up his knowledge for user experience and design while working on many crypto-related projects.
Pascal Brun
Papers.ch Technical Partner – UI/UX Designer
With his roots in print design & illustrations, Niklaus sets sight on clarifying the communication of crypto projects through his illustrations.
Niklaus Knecht
Papers.ch Technical Partner – Visual Designer
Tammo is the co-founder of Overnice, a brand- and product agency. Tammo is specialised in the development of brand- and communications concepts as well as digital products, having done work for clients such as Skype and Innogy. Tammo has a deep understanding of the crypto market and has successfully helped startups in establishing a marketing footprint.
Tammo Mamedi
Overnice – Marketing Specialist
Julian, co-founder of Overnice, has an outstanding track record as a designer, specialising in UX/UI and digital products design, such as apps and websites for clients, including Microsoft and Twitter. With his flair for the crypto market and his understanding of the community within, Julian helps startups in their market positioning.
Julian Bauer
Overnice – Marketing Specialist
Miriam has been leading Clarity PR Berlin since April 2017 and has an exceptional track record of developing and delivering successful event and communications campaigns for clients in the startup ecosystems across Europe. She has a huge journalist rolodex and depth of experience in delivering high-profile media coverage about startups.
Miriam Graf
Clarity PR – Public Relations Specialist
Isaac has more than 20 years of senior management experience in multichannel retail, growth hacking, and full stack e-commerce in eBay, Kimberly Clark, Dyson, and Sasa.com. He also led digital transformation across various industries and continents.
Isaac Chan
Community Manager & Growth Hacker Asia
OUR ADVISORS
Thorsten Hens is Swiss Finance Institute Professor of Financial Economics and the former Head of the Department of Banking and Finance at the University of Zurich. He is a founding partner of Behavioural Finance Solutions and a seasoned strategic advisor.
Thorsten Hens
Strategic Advisor
Urs Wälchli is the Associate Academic Director of Rochester-Bern Executive Programs and a Visiting Assistant Professor of Finance at the Simon School of Business at the University of Rochester, USA. He is a seasoned strategic advisor and a venture financing expert.
Urs Wälchli
Strategic Advisor
Luzius Meisser is a computer scientist, economist, and a crypto-asset expert. He co-founded and chaired the Bitcoin Association Switzerland and has recently become a board member of Bitcoin Suisse. He previously co-founded Wuala, a cloud storage startup, and is a seed investor in a few Swiss startups.
Luzius Meisser
Strategic Advisor
Israel Serrano Ortiz is a Senior Manager and blockchain expert at IBM Spain and is leading the corresponding blockchain initiatives and business development activities. Until recently he was a Senior Manager at Accenture Spain leading the consulting- and technology group in Iberia-Blockchain.
Israel Serrano Ortiz
Strategic Advisor
Pascal Forster has co-founded the Crypto Finance Conference in St. Moritz and is a board member of the Crypto Finance AG. He is actively involved as an investor in several startups in the blockchain space and has more than 20 years of experience in recruiting CEOs, board members, and senior executives for leading corporations and organisations.
Pascal Forster
Strategic Advisor
Robert LeMoyne is an Adjunct Professor for the Department of Biological Sciences at Northern Arizona University of Flagstaff. While consulting in the Silicon Valley, his machine learning acuity has manifested in multiple wearable and wireless system applications. Robert is an active member of the Society for Neuroscience and a Senior Member of both AIAA and IEEE.
Robert LeMoyne
Strategic Advisor
Timothy Mastroianni is an American cognitive scientist, inventor, founder, researcher, and author. In 2003 he invented machine learning thought detection algorithms (the HiLoClient software) that are currently being used world-wide to predict what a person is thinking about based on the neuronal firing patterns and networks in the human brain.
Timothy Mastroianni
Strategic Advisor
Roger Halbheer is the Chief Security Advisor for Microsoft in EMEA. Before re-joining Microsoft in 2018 he was a Managing Director for Accenture Security working in the Austria, Switzerland, Germany region and additionally responsible for the global cybersecurity alliance between Accenture and Microsoft.
Roger Halbheer
Strategic Advisor
Alessandro De Carli is a mobile security engineer and a technical blockchain expert. He is the Founder and CEO of Papers.ch – a software engineering company offering services in the blockchain security area such as smart contract security reviews. Also, he is the technical blockchain advisor of Aeternity, a top 25 cryptocurrency.
Alessandro De Carli
Strategic Advisor
Thomas Gustinis is a thought leader and serial entrepreneur in the finance- and healthcare sectors. Before becoming the Managing Partner of Trestle Group Ventures, he was the Global CFO for Treasury at UBS and managed various operational accounting and finance roles as an agent of change in New York, London, and Zurich.
Thomas Gustinis
Strategic Advisor
Gary Sum has been Chairman of the Swiss Capital Group since 2006, Asia’s leading Swiss heritage multi-family office domiciled in 25 locations globally. Gary is a world-acclaimed Swiss banker, serial investor, and Chinese Merchant Awardee. Gary got a cultural-political vantage point on China with his senior public offices in China, Big Bay, and Chaozhou community.
Gary Sum
Strategic Advisor
FAQ
What are the conflicts of interest Alethena is facing as an ICO rating agency?
There are no conflicts of interest because all ICO firms must pay the same rating fee(s) regardless of the company size and reputation and we renounce any further services such as investment advisory for third parties and thoroughly focus on developing a fully-fledged and proper due diligence platform.
Who conducts a proper due diligence on Alethena’s ICO?
We will conduct our ICO with the most transparent means possible, such as proper KYC, AML procedures, detailed business case & roadmap, and in-depth overview on token allocation. Thus, we adhere our own rules of transparency here where we admit that we wouldn’t get a top-notch rating (9-10) since co-operation, team size, strategic advisors, etc. must be amended. Moreover, please bear in mind that early to the game often requires one to create a game before they can start playing. We refer to our blog post “ICO Rating Agency Conducts Itself an ICO Without Being Rated – Is This Credible?” for a more an in-depth discussion regarding this topic.
What are the token features?
The tokens are based on smart contracts placed on the Ethereum blockchain. Holders of Alethena tokens can be entitled with limited voting rights or receive dividends via smart contract. Please be referred to section 6 of our white paper for the detailed token specifications.
Do you have more questions? Read the complete FAQ with all the answers.
What does “Scalability” mean? And what exactly is a “Zero-Knowledge Proof” ?
Why ICO?
Financing the development of an AI-powered semantic search engine to track projects after their ICO and keep investors informed.
Enhancing our due diligence methodology and credibility by going through the process of an ICO and minting a fully compliant asset token to set the standard for the future.
Integrating the community with voting rights in order to gain independence from large single opinions and biases.
Alethena ICO
Soft Cap
CHF 3’000’000
Hard Cap
CHF 30’000’000
Token Symbol
ATH (ERC20)
Token Type
Asset Token
Token Features
Limited Voting- and Profit Rights
Bonus
23.05. – 30.05.
20% Bonus
Public Pre-Sale
120 ATH / CHF 1
06.06. – 09.06.
15% Bonus
ICO
115 ATH / CHF 1
10.06. – 14.06.
10% Bonus
110 ATH / CHF 1
15.06. – 20.06.
5% Bonus
105 ATH / CHF 1
21.06. – 27.06.
Standard Rate
100 ATH / CHF 1
Bonus
23.05. – 30.05.
20% Bonus
Public Pre-Sale
120 ATH / CHF 1
06.06. – 09.06.
15% Bonus
ICO
115 ATH / CHF 1
10.06. – 14.06.
10% Bonus
110 ATH / CHF 1
15.06. – 20.06.
5% Bonus
105 ATH / CHF 1
Standard Rate
100 ATH / CHF 1
21.06. – 27.06.
What Does Limited Voting- and Profit Right Mean?
Limited refers to the fact that according to Swiss law, the ultimate decision power remains with the Board of Directors and the corresponding General Assembly.
The Alethena founders representing the General Assembly fully commit to relaying decisions regarding the profit distribution to the token holders. Any deviation from this commitment would immediately lead to severe credibility issues and reputational damages. Supporting the long-term vision of Alethena, the founders are committed to a vesting period of 5 years.
Token Allocation
Contingent on the total funding raised and the bonus applied, the percentages of token allocated to each pool are as follows.
63.5% – 64.5%
Pool A – Crowd
100 ATH/CHF plus bonus
All participants during the fundraising receive 100 Alethena tokens (ATH) per 1 CHF whereby investors can benefit from a total of four different bonus levels (20%, 15%, 10%, 5%). A minimum contribution of 0.1 ETH is imposed.
1.2% – 1.5%
Pool B – Early Backers
Max. CHF 500’000 + 35% bonus
Early backers benefit from a bonus of 35% up to the maximum total amount of CHF 500’000. A minimum contribution of CHF 10’000 is imposed.
4.3% – 5.0%
Pool C – ICO Setup
CHF 540’000 + 6% of ICO funds
For the diligent execution of the ICO (incl. marketing, renumeration of strategic advisors) an equivalent investment of CHF 540’000 plus 6% of reserved ICO funds raised in Pool A from the crowd are reserved.
20%
Pool D – Founders
20% vesting over 5 years
The founders receive two-seventh of the tokens allocated in pools A, B and C. This corresponds to a total of 20% and will be vested over 5 years (bound by contract). At the end of each year, the founders can claim one-fifth from the total of pool D.
10%
Pool E – Buffer
10% vesting over 3 years
One-seventh of the tokens allocated in pools A, B and C remains in Alethena’s ownership for further funding unexpected project extensions and ressources (eg. for time bound incentive strucures). This corresponds to a total of 10% and will be vested over 3 years (bound by contract).
When Moon?
The crypto terminology “When Moon?” refers usually to a cryptocurrency’s upward momentum as it keeps climbing in price, as in, “The price of this coin will one day go to the moon!”. We disclose in this section the fuel of the rocket that brings us really to the moon, meaning the fundamental projections of our business and service offering. This information aims to enhance an investor’s view on our well elaborate case. The Alethena token (ATH) is a Security-Token with a straightforward structure, encompassing voting and dividend rights. Alethena has reviewed the legal situation on the ICO carefully and is fully compliant with Swiss Financial Market Law.
Token Value Based on P/E 15
Token holders can profit of long term business growth of Alethena with encompassed dividend rights.
Revenue Streams
Alethena has three revenue streams containing ratings, user subscription, and data analysis and benchmarking.
Profits
As we expect a continued market growth and an increasing market share, revenues and costs will scale and profit will rise.
Pricing
Different tailor-made offerings enabling long-term growing revenues.
Charts above contain certain business outlook discussions and makes other forward-looking statements. Such statements are predictions based on our expectations at the time they were made. Actual events or results could differ materially due to a number of risks and uncertainties. Such forward-looking statements represent our views as of the date when they were made, should not be relied on thereafter, and we disclaim any obligation to update them after such date.
OUR PARTNERS & MEMBERSHIPS
The Ratings We Received
The Media talking about us
What the Media says about us
| Finanzen NET | Benjamin Rickenbacher von Alethena: „Die ICO-Welt ist immer noch zu klein“ | 12.06.2018 |
| Finanzen AT | Benjamin Rickenbacher von Alethena: „Die ICO-Welt ist immer noch zu klein“ | 12.06.2018 |
| Finanzen CH | Benjamin Rickenbacher von Alethena: „Die ICO-Welt ist immer noch zu klein“ | 12.06.2018 |
| Crypto Reporter | “Alethena review: a rating platform for blockchain projects” | 10.06.2018 |
| Sharewise | Benjamin Rickenbacher von Alethena: „Die ICO-Welt ist immer noch zu klein“ | 10.06.2018 |
| No Zensur | Benjamin Rickenbacher von Alethena: „Die ICO-Welt ist immer noch zu klein“ | 10.06.2018 |
| Bitcoin-live | Benjamin Rickenbacher von Alethena: „Die ICO-Welt ist immer noch zu klein“ | 10.06.2018 |
| Bitcoin Beratung | Benjamin Rickenbacher von Alethena: „Die ICO-Welt ist immer noch zu klein“ | 10.06.2018 |
| BTC-ECHO | Benjamin Rickenbacher von Alethena: „Die ICO-Welt ist immer noch zu klein“ | 10.06.2018 |
| CryptoVest | Alethena Brings Swiss Quality to ICO Ratings – A Transparent and Independent Ratings Agency for Digital Assets | 09.06.2018 |
| Bitcoinpriced Media | „Blockchain rating prototype Alethena begins first Swiss compliant ICO“ | 06.06.2018 |
| BitcoinExchange Guide | „Blockchain rating prototype Alethena begins first Swiss compliant ICO“ | 06.06.2018 |
| GetCrypt | „Blockchain rating prototype Alethena begins first Swiss compliant ICO“ | 06.06.2018 |
| CryptoProto | „Blockchain rating prototype Alethena begins first Swiss compliant ICO“ | 06.06.2018 |
| CoinMarkets | „Blockchain rating prototype Alethena begins first Swiss compliant ICO“ | 06.06.2018 |
| Altcoinist | „Blockchain rating prototype Alethena begins first Swiss compliant ICO“ | 06.06.2018 |
| NetWork URL | „Blockchain rating prototype Alethena begins first Swiss compliant ICO“ | 06.06.2018 |
| The Coin Age Times | „Blockchain rating prototype Alethena begins first Swiss compliant ICO“ | 06.06.2018 |
| CoinWisdom | „Blockchain rating prototype Alethena begins first Swiss compliant ICO“ | 06.06.2018 |
| Chaining RU | „Blockchain rating prototype Alethena begins first Swiss compliant ICO“ | 06.06.2018 |
| BitMakler | „Blockchain rating prototype Alethena begins first Swiss compliant ICO“ | 06.06.2018 |
| CryptoPanic | „Blockchain rating prototype Alethena begins first Swiss compliant ICO“ | 06.06.2018 |
| World News Network | „Blockchain rating prototype Alethena begins first Swiss compliant ICO“ | 06.06.2018 |
| CryptoNinjas | „Blockchain rating prototype Alethena begins first Swiss compliant ICO“ | 06.06.2018 |
| Der Altcoinspekulant | „Alethena: Die Ratingagentur, auf die die Krypto-Szene gewartet hat“ | 04.06.2018 |
| Winmoney.hk | „Dividend from security tokens – a new potential for blockchain-assets“ | 04.06.2018 |
| St. Galler Tagblatt | „Erste Ratingagentur für Blockchain“ | 24.05.2018 |
| Luzerner Zeitung | „Erste Ratingagentur für Blockchain“ | 24.05.2018 |
| Financial IT | „Alethena launched Alphanet that promises new level of transparency in ICO market“ | 24.05.2018 |
| BCFocus | „An Interview with Markus Hartmann, Co-founder of Alethena, ICO Series“ | 15.05.2018 |
| Inside-it.ch | „Die globale Blockchain-Avantgarde trifft sich am Zugersee“ | 27.04.2018 |
| Financial IT | „ALETHENA LAUNCHED ALPHANET THAT PROMISES NEW LEVEL OF TRANSPARENCY IN ICO MARKET“ | 24.04.2018 |